Yet it’s Jeb Bush who, despite not currently running for office and without any apparent intention on his part, continues to yield a steady flow of Photoshop edits, looped gifs and 280-character riffs. During the current election cycle, campaigns have poured time and resources into building their social media presence: Facebook is notoriously central to Trump’s reelection strategy, while Joe Biden has turned to Instagram Live and Twitch streaming to rally socially-distanced support. Stranded between those poles is the memory of a softer-spoken, more cautious conservatism - an ethos both sides say has less and less to offer voters in an increasingly polarized America.Īlthough its content can be brutal, the scale of Bush’s online stardom is something most politicians would kill for. Some of Trump’s biggest fans view Bush as a vanquished foe many on the left think there was never much of a difference between the two. More than four years after he dropped out of the 2016 presidential race, John Ellis Bush - Jeb for short, but Jeb! by the branding of his ill-fated campaign - haunts the weirder corners of the internet, immortalized in memes and jokes that reveal Americans’ mixed feelings toward the pre-Trump GOP. Licking his lips nervously, air-horns blasting, as an edited Donald Trump calls him a “mess.” Begging a lukewarm audience for applause. Spend enough time online, and eventually you’ll see his face.Ĭackling in front of an electoral map where he’s won every state.
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